Augmented reality game development company

Game-Ace develops AR games and enterprise XR experiences targeting ARKit, ARCore, and XR headsets. Scope ranges from single-platform prototypes to full-cycle multi-platform productions.

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AR game development services we provide

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Full-cycle AR development

We handle AR production end to end: GDD, prototype, engine integration, QA, and platform certification. Unity with ARFoundation and Vuforia are the primary delivery stack, with ARKit and ARCore support for iOS and Android.

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Marker-based AR games

We build marker-based AR experiences that use image targets, QR codes, and 2D/3D trigger objects. Stable tracking, fast recognition, and consistent overlay behaviour across device types.

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Markerless AR games

We develop markerless AR using SLAM, plane detection, and spatial anchoring. Suitable for location-aware experiences, interactive product placements, and open-world AR titles.

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Location-based AR

We build location-aware AR experiences using GPS, geofencing, and map overlays. Used for outdoor games, branded scavenger hunts, and educational tours on iOS and Android.

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Enterprise AR training

We develop AR training simulations for enterprise use: equipment walkthroughs, safety procedures, and onboarding flows. Integrated with LMS platforms where required.

Quick facts about Game-Ace

2005 Founded

More than two decades in game development.

120+ Specialists

In-house production team across key disciplines.

200+ Games

Delivered across selected game genres.

What AR game development requires

AR game development demands precise calibration of the tracking layer, rendering pipeline, and device capabilities from the first sprint. Poor tracking latency or unstable plane detection breaks the experience before players engage with the mechanics. Game-Ace defines target platforms and performance budgets at GDD stage, which avoids late-production rebuilds and keeps certification timelines predictable.

Delivery models for AR projects

Clients choose between full-cycle delivery and co-development. Full-cycle suits studios without in-house XR capacity. Co-development works when a client has an existing team and needs AR engineers or QA a dedicated basis. Engagement terms, sprint cadence, and handover format are agreed at kick-off.

Have an AR game concept or an existing product that needs an AR layer? Let's scope the project together.
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Why work with Game-Ace on AR development

Game-Ace has delivered AR and XR projects across entertainment, education, and enterprise since 2005.

  1. XR platform expertise across SDK stacks. Our engineers work with ARKit, ARCore, Vuforia, and Unity ARFoundation. Platform selection follows device target, not convenience.
  2. Full-cycle delivery from GDD to certification. We handle the complete production pipeline, including AR tracking setup, asset integration, QA on device matrices, and app store submission.
  3. IP transfer and NDA from contract start. All source code, AR logic, and authored assets transfer to the client at project close. NDA is signed before any discovery work begins.
  4. Flexible engagement models. Full-cycle delivery, co-development, and team extension are all available. Scope and sprint cadence are defined at kick-off and adjusted as the project evolves.
  5. Post-launch support included. We provide structured updates, platform SDK migrations, and QA passes after release. AR SDKs update frequently, and maintaining tracking stability requires ongoing attention.
Benefits of Creating AR Games

AR game development cost

AR game development at Game-Ace starts from €120,000 for a focused single-platform experience with defined interaction mechanics and core content. Multi-platform productions with custom tracking systems and enterprise backend integration typically range from €200,000–€450,000. Pricing depends on platform targets, tracking complexity, and integration scope.

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Our clients trust us

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Our AR game development process

1.
Discovery and GDD

We review platform requirements, define SDK stack, and produce the GDD covering mechanics, tracking approach, target hardware, and art direction.

2.
Prototype

A playable prototype validates core AR interactions, tracking stability, and frame rate targets before full production begins.

3.
Art production

3D assets, UI elements, and VFX are produced to the polygon and texture budgets defined for target devices, with AR overlay behaviour specified in advance.

4.
Development and integration

Core mechanics, AR tracking integration, backend connections, and multiplayer layers are built and integrated with a CI/CD pipeline for continuous testing.

5.
QA and optimisation

Device matrix testing covers target iOS, Android, and XR hardware. Performance, tracking stability, and edge-case behaviour are validated before the release candidate is locked.

6.
Launch and support

We assist with app store submission and certification. Post-launch support covers SDK updates, performance patches, and new content integration.

Timeline and sprint structure are agreed at kick-off and reported weekly throughout production.

AR game project deliverables

AR game deliverables overview

Game-Ace delivers AR game projects with iOS and Android builds, ARKit and ARCore integration, source code, and platform compliance documentation prepared for handover.

  1. Functional AR build. A production-ready build for target platforms: iOS, Android, or standalone XR headsets, depending on scope.
  2. GDD and technical documentation. Game design document, SDK integration notes, and architecture overview transferred with the project.
  3. Source code and project files. Full Unity project with AR logic, scripts, and all custom shaders and configuration files.
  4. Art and design assets. All 3D models, textures, animation files, VFX, UI elements, and source files in agreed formats.
  5. QA reports and device matrix results. Test documentation covering tracked devices, issue logs, and resolution confirmations.
  6. Post-launch support package. SDK update monitoring, bug fix passes, and structured content update slots as defined in the contract.
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Archy the Rabbit as an AR Game by Game-Ace

  • Our studio created this game for the good of displaying the benefits of augmented reality technology in game development. Archy the Rabbit is a kind of game that allows players to educate in a fun, interactive, and immersive way. The Game-Ace team has utilized the most advanced tech stack to ensure the best player experience possible.
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Testimonials 

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Stuart Lewis-Smith Senior Vice President at GSN Games

GSN Games is one of the global leaders in mobile social casino games.

Program-Ace and GSN Games have been working closely together on the development of several online games.

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Alexandre Martel 3Mind Games, CEO

Game-Ace’s support was integral to the success of this project. Without them, the client wouldn’t have been able to complete the work on time.

They were responsive and their work was high quality – the client rarely had to share constructive criticism.

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Ralf Baumann WHOW Games GmbH, COOv

Game-Ace has successfully integrated with the in-house development team and has earned more responsibility as the engagement has prospered.

By quickly adapting to a sophisticated technology stack, they have helped to increase product quality and reduce an extensive task backlog.

AR game development FAQ

Single-platform AR experiences usually take 6 to 9 months from GDD sign-off. Multi-platform productions with custom tracking, backend integration, and extended content scope typically run 12 to 18 months.

AR games commonly target iOS via ARKit, Android via ARCore, or both simultaneously through Unity ARFoundation. Standalone headsets including Meta Quest with passthrough AR and HoloLens are separate targets requiring different rendering pipelines and interaction models. Platform scope is defined at GDD stage because each combination affects SDK selection, QA matrix, and certification timeline.

Marker-based AR triggers content from a detected image target or QR code. Tracking is stable and predictable but requires a physical anchor. Markerless AR uses SLAM and plane detection to place content in the environment without a predefined target. It suits open-world and product-placement experiences but requires more performance budget for tracking.

Most AR game projects are built in Unity with ARFoundation managing the cross-platform SDK layer. Platform-specific SDKs include:
  • iOS: ARKit for plane detection, image tracking, face tracking, and LiDAR occlusion on supported hardware.
  • Android: ARCore for environmental understanding, motion tracking, and cloud anchors.
  • Cross-platform tracking: Vuforia for marker-based and model tracking on both platforms.
Tech stack is confirmed during discovery based on target hardware list, required tracking features, and performance budget. Projects targeting persistent cloud anchors or enterprise AR backends may also require Azure Spatial Anchors or Google Cloud Anchors as additional backend components.

Cost depends on platform count, tracking complexity, content volume, and backend requirements. A single-platform experience with standard tracking typically starts from €100,000. Projects targeting multiple devices, with custom interaction design, enterprise backend, or ongoing live content updates, involve a broader scope and are estimated separately after discovery.

AR integration into an existing product starts with a technical audit covering rendering pipeline compatibility, SDK requirements, and interaction design changes. Common work includes ARFoundation integration, anchor system implementation, and UI adaptation for AR context. Scope and timeline depend on the source project's engine, architecture, and target platform additions.
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