The popularity of social media sites has opened up a new vibrant market for browser HTML5 games to replace the fading popularity of flash games. This new market often combines elements of social and casual online games, resulting in quick-learning curves for new players and an emphasis upon cooperative/competitive play between social media “friends.” Significantly, this market has found great success, targeting typically underrepresented demographics in gaming, such as women and users in their 40s and 50s. In a slightly other direction, some commercial companies are adding gamified content and outright HTML5 games to their websites in order to boost website engagement.
