The popularity of social media sites has opened up a new vibrant market for browser games
to replace the fading popularity of flash games. This new market often combines elements
of social and casual games, resulting in quick-learning curves for new players and an emphasis upon cooperative/competitive play between social media “friends.” Significantly, this market
has found great success, targeting typically underrepresented demographics in gaming,
such as women and users in their 40s and 50s. In a slightly other direction, some commercial
companies are adding gamified content and outright games to their websites in order
to boost website engagement.
